As the effectiveness of marketing through email blasts declines, progressive companies are choosing to supplement, or even replace, their email marketing with In-Product Communication (IPC). In-Product Communication is a direct, targeted and valuable way to engage with customers. With In-Product Communication, you are able to inform customers of relevant offers, promotions and other important communications directly on the screen of their connected device.
All this is done while they are using your products. The result is more sales revenue plus a deeper, more satisfying relationship between you and your customer. IPC should be a core component of every company’s sales and customer retention strategy.
In this whitepaper, you’ll learn:
- Why in-product communication is more effective than other direct digital forms of marketing
- The benefits of this new communication channel, and how it impacts your business