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Aviata Marketing Facts Data Sheet
Aviata Company Overview Data Sheet Preview

For PC peripheral manufacturers, in order to increase lifetime value (LTV) and drive additional revenue and loyalty from your existing customer base, it’s crucial to increase your marketable universe and capture more clean customer data for marketing and support initiatives. However, that’s not always an easy task, especially is you use retail channels to distribute products. In this demo of Aviata’s PowerENGAGE in-desktop communication channel, you’ll see an example of the in-desktop channel in action, deployed for a leading software provider.

In order to reach your entire customer base and drive additional revenue and loyalty from your active users, it’s crucial to communicate in the channel your customers are most familiar with. However, that’s not always an easy task, as email increasingly becomes an overcrowded, overused, and abused channel. In this demo of Aviata’s native in-app messaging channel, you’ll see first-hand, a demo of Aviata’s in-app messaging channel as deployed for an action camera manufacturer.

In order to increase lifetime value (LTV) and drive additional revenue and loyalty from your existing customer base, it’s crucial to increase your marketable universe and capture more clean customer data for marketing and support initiatives. However, that’s not always an easy task, especially is you use retail channels to distribute products. In this on-demand session from Aviata’s digital marketing experts in PowerINSIGHT, sponsored by the Direct Marketing Association (DMA), you’ll learn how to easily and effectively multiply the size of your customer database to drive meaningful increases in revenue and loyalty.

Check out the recording to discover:

  • Key metrics that in-product communication impacts
  • How to identify your unknown retail customers
  • How the Internet of Things (IoT) will drive the future of digital marketing

 

In order to drill into customer data from in-product communication campaigns to your existing customer base, it’s important to have a platform that brings customer data into one, easy -to-use reporting platform. In this PowerREPORTS demo video, we explore the many ways that Aviata’s PowerREPORTS portal can let you analyze surveys, reviews, sales, and customer demographic data.

In this video, we’ll answer the question: What is in-product communication? The video explains the three primary IPC channels, and gives an overview of use cases, with real demos, and a walkthrough of how it all works.

Check out the recording to discover:

  • What is in-product communication?
  • What problems does it address?
  • How is in-product communication being used today by leading companies?
Whitepaper Icon


As the effectiveness of marketing through email blasts declines, progressive companies are choosing to supplement, or even replace, their email marketing with In-Product Communication (IPC). In-Product Communication is a direct, targeted and valuable way to engage with customers. With In-Product Communication, you are able to inform customers of relevant offers, promotions and other important communications directly on the screen of their connected device.

All this is done while they are using your products. The result is more sales revenue plus a deeper, more satisfying relationship between you and your customer. IPC should be a core component of every company’s sales and customer retention strategy.


In this whitepaper, you’ll learn:

  • Why in-product communication is more effective than other direct digital forms of marketing
  • The benefits of this new communication channel, and how it impacts your business

 

Case Study Icon

Boosting Customer Feedback

This company is a premier provider of high-performance computers and accessories, with millions of customers worldwide. It sells through both direct and indirect channels, and its user base spans from consumers to Fortune™ 100 companies. Key to its sustained growth is an unwavering commitment to customer satisfaction, as well as the ability to understand and act upon customers’ needs, by boosting customer feedback.

The Challenge

Boosting customer feedback and obtaining relevant, timely, direct, global customer feedback via surveys on topics such as out-of-box-experience, overall product and customer satisfaction – at predetermined lifecycle intervals – is business-critical for this company. Maximizing survey engagement rates, while being mindful of not overburdening customers, is key to getting the information the company desires. For future product development, they wanted to segment and target surveys to specific groups in their customer database to gather quick snapshots of customer perceptions and device metrics at key points in a product’s lifecycle.

In this case study: you’ll learn:

  • How Aviata’s survey solution boosted survey engagement rates from single digits to almost 70%
  • How these engagement rates impacted various teams in product management, marketing, service & support, and eCommerce

 

Whitepaper Icon


The demands on today’s leading consumer products companies can be overwhelming. Companies are not only expected to quickly build and deliver innovative products, but also meet ambitious revenue goals while providing an exceptional consumer experience. With customers’ ever-shortening attention spans, and seemingly insatiable appetite for innovation, it has never been more important for companies to leverage the right tools to connect with their customers in meaningful, relevant ways.

Registration-as-a-Service

Product registration represents a huge opportunity for companies to get to know their customers directly. Through product registration, companies get to know motivations and perceptions: why customers bought the product, how they are using it, whether they are willing to recommend it to a friend, and so much more. It’s a company’s first step to creating a long-lasting – and mutually beneficial – relationship with their customer.


In this whitepaper, you’ll learn:

  • What is Registration-as-a-Service?
  • How RaaS provides ongoing testing and optimization to maximize data capture and the customer experience