In order to increase lifetime value (LTV) and drive additional revenue and loyalty from your existing customer base, it’s crucial to increase your marketable universe and capture more clean customer data for marketing and support initiatives. However, that’s not always an easy task, especially is you use retail channels to distribute products. In this on-demand session from Aviata’s digital marketing experts in PowerINSIGHT, sponsored by the Direct Marketing Association (DMA), you’ll learn how to easily and effectively multiply the size of your customer database to drive meaningful increases in revenue and loyalty.
Check out the recording to discover:
- Key metrics that in-product communication impacts
- How to identify your unknown retail customers
- How the Internet of Things (IoT) will drive the future of digital marketing