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The demands on today’s leading consumer products companies can be overwhelming. Companies are not only expected to quickly build and deliver innovative products, but also meet ambitious revenue goals while providing an exceptional consumer experience. With customers’ ever-shortening attention spans, and seemingly insatiable appetite for innovation, it has never been more important for companies to leverage the right tools to connect with their customers in meaningful, relevant ways.


Product registration represents a huge opportunity for companies to get to know their customers directly. Through product registration, companies get to know motivations and perceptions: why customers bought the product, how they are using it, whether they are willing to recommend it to a friend, and so much more. It’s a company’s first step to creating a long-lasting – and mutually beneficial – relationship with their customer.

In this whitepaper, you’ll learn:

  • What is Registration-as-a-Service?
  • How RaaS provides ongoing testing and optimization to maximize data capture and the customer experience