For PC peripheral manufacturers, in order to increase lifetime value (LTV) and drive additional revenue and loyalty from your existing customer base, it’s crucial to increase your marketable universe and capture more clean customer data for marketing and support initiatives. However, that’s not always an easy task, especially is you use retail channels to distribute products. In this demo of Aviata’s PowerENGAGE in-desktop communication channel, you’ll see an example of the in-desktop channel in action, deployed for a leading software provider.